BIRMINGHAM, Ala. — The Gulf South Conference and Athletic Solutions announce an expanded partnership to empower student-athletes through the launch of official NIL Locker Rooms. Every student-athlete at GSC schools who have partnered with Athletic Solutions can opt-in to receive their own NIL Locker Room. As the Official NIL store for GSC student-athletes, Athletic Solutions' innovative approach provides fans with direct access to officially licensed merchandise that supports all student-athletes.
This marks a significant step in expanding Name, Image, and Likeness (NIL) opportunities, while strengthening the connection between fans and athletes at the GSC. In addition to NIL Locker Rooms for eligible GSC student-athletes, Athletic Solutions will also serve as the presenting sponsor for the conference’s weekly awards, effective immediately.
Since 2023, Athletic Solutions has worked with the Gulf South Conference as the exclusive online store for the GSC Championships and is the official location for authentic commemorate merchandise and apparel for GSC tournament champions.
"This expanding partnership with Athletic Solutions is an exciting step forward for the GSC and our commitment to growing NIL opportunities for our student-athletes,” said GSC Commissioner Matt Wilson. “Through Athletic Solutions’ NIL Locker Rooms and their support as the presenting sponsor of our weekly awards, we are empowering our student-athletes while strengthening the connection between our fans and the individuals they cheer for.”
“Partnering with the Gulf South Conference means partnering with excellence,” said Tom Feiden, President & CEO of Athletic Solutions. “Our mission is simple: empower athletes, inspire fans with great product, and elevate the spirit of college athletics. We’re proud to partner with the GSC.”
About the Gulf South Conference
?The Gulf South Conference is a charter member of NCAA Division II based in Birmingham, Ala. Formed in 1970, the GSC has established a tradition of excellence and leadership in the Division II landscape, celebrating over 50 national titles and more than 160 region championships. The GSC is comprised of 12 member institutions—The University of Alabama in Huntsville, Auburn University at Montgomery, Christian Brothers University, Delta State University, Lee University, Mississippi College, University of Montevallo, Trevecca Nazarene University, Union University (Tenn.), Valdosta State University, University of West Alabama, and University of West Florida. The GSC annually sponsors 19 sports and hosts 18 championship events.
About Athletic Solutions
Athletic Solutions is a national leader in NIL fan engagement and e-commerce technology, collaborating with colleges and universities to bring NIL Locker Rooms to life. Their platform simplifies NIL opportunities, providingstudent-athletes with the tools and exposure needed to thrive in the evolving landscape of college athletics.