Gulf South Conference Joins the Under Armour Family
BIRMINGHAM, Ala. – The Gulf South Conference is proud to announce a new partnership agreement with Under Armour through BSN SPORTS. The Baltimore-based global leader in performance footwear, apparel and equipment is now the official outfitter of the conference office, with an agreement continuing through June 30, 2023.
With this agreement, fans will be given to shop GSC apparel through an online My Team Shop operated by BSN SPORTS. The shop will be open three times annually.
Additionally, BSN SPORTS and Under Armour will also be featured in signage and promotional materials for all GSC Championship events.
“Partnering with Under Armour and BSN Sports helps strengthen the GSC brand,” said GSC Commissioner Matt Wilson. “For the first time, our fans, officials and others will have access to top tier GSC gear through the online store, while our staff will be outfitted in quality apparel when representing the membership. We are thankful for both being willing to work with the Gulf South.”
"We are excited to partner with the Gulf South Conference in elevating the performance and impact of their students, athletes and fans," said Todd Northrop, Vice President of BSN SPORTS - Collegiate Select Division. "This strategic partnership provides the finest apparel and athletic products to the conference office staff. We are proud to be their partner, and pleased that we can elevate the fan & student athlete experience."
In signing this deal, the GSC will be joining the standout Under Armour roster of NCAA partners that includes the University of California, Los Angeles, the University of California, Berkeley, University of Wisconsin, University of Notre Dame, Naval Academy Athletic Association, University of Maryland, Texas Tech University, Northwestern University, University of Cincinnati, Boston College, University of Utah, University of South Carolina, Auburn University and Yale University.
About Under Armour, Inc.
Under Armour, the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand's innovative products are sold worldwide to athletes at all levels. The Under Armour Connected Fitness™ platform powers the world's largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal. The Under Armour global headquarters is in Baltimore, Maryland. For further information, please visit
www.uabiz.com.
About BSN SPORTS
BSN SPORTS is the leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 100,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN SPORTS' more than 2,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS please visit
www.bsnsports.com.
About Gulf South Conference
The Gulf South Conference is a charter NCAA Division II member. The GSC has won 52 national titles across 13 sports and has claimed more than 150 regional titles. In 2018-19, the GSC has 13 member institutions and sponsors 17 sports.